Outdoor School Tv Logo Design

I was commissioned by Going to School to design a logo for the Outdoor School TV program.

The Outdoor School for Girls TV is a TV series featuring girls using their integrated skills to build an accessible football league powered by technology and skills.

What happens when girls are seen leading, solving, building, and playing-on screen? Our world changes, just a little bit.

An evaluation of the Outdoor School for Girls TV series - set in Bengaluru and Raichur, broadcast nationally on Doordarshan - shows that powerful stories spark powerful change.

The series became a mirror and catalyst: "I want to play football now, I didn't know girls could play football before." "I saw myself on screen - it wasn't me, but it could be me." "Girls are ahead in studies - now they will be in sports too." "We need proper grounds. Everyone does." "They can't do it if we don't support them."

TV became a starting point - part of a larger program where girls learn skills three days a week and play football on alternate days.